5 Web Design Elements to Earn Your Visitors Trust - Blogger help, tips and hacks

5 Web Design Elements to Earn Your Visitors Trust

Giving your visitors a feeling of trust when they first load up your website is a hugely important and often overlooked aspect of web design. Some sites look trustworthy and some don’t but it’s not until we examine the designs a bit more deeply that the key elements that help to build a visitors trust become clear.

Starting at the top of the page it is important to have a unique logo. Right from large multinational companies down to humble bloggers, if you don’t have a trustworthy and striking logo you probably won’t get my business or my subscription. The examples below show two high profile bloggers that spent time and money to get the right logo early on and it has paid dividends in terms of trust and subscribers.

Next on the list and an element often overlooked by bloggers and large corporations alike is the about page, demonstrated very well by Digg in the screenshot below. An about page needs to have photos, good formatting and most importantly some easy to understand text explaining what the site is about and who runs it. Having a page of corporate speak isn’t going to earn my trust.

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