Marketing Mania: Driving Business without Driving Yourself CrazyAnita's keynote will focus on one of the key points of learning to market as a small b
Anita's keynote will focus on one of the key points of learning to market as a small business: balancing running your business with promoting it. Since more than half of our attendees came from true small businesses (less than ten employees) we recognize that many of them are faced with the daily challenge of actually running the company. They don't have marketing departments, they ARE the marketing department.That can make it tough to keep your focus. How do you decide how much value you're getting from your marketing efforts and where do you draw the line on when blogging should give way to picking a new hire or cutting checks to suppliers? How do you avoid getting caught up in the fun that is Twitter and Linked In and Facebook and maximize your time to get it all done?
Honestly? We don't know the answer. That's why we've asked Anita to come and enlighten us (and of course, you!) She'll help us all gain some perspective on the best ways to maximize our marketing efforts while still leaving yourself time to focus on the things we do best; run our businesses!
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